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Google Panda|Penguin|Hummingbird Algorithm Updates
Think Like a Search ENGINE - They Make Sense!
Thinking on ethical terms like a search engine will make logical / ethical sense, as Google and the other search giants frown on bad results for their users. Google, Yahoo, and BING will take every precaution they can in order to prevent irrelevant search results populating the search results. Putting yourself in the search engines shoes will help understand why they do the things they do.